the project

Kids 2 Spaces & Branded Environments

Kids 2 is a global leader in juvenile products with products sold in 72 countries. My work with Kids 2 office spaces began with developing branded environments and product showrooms for the global headquarters in Atlanta and eventually expanded into ownership of the development of the European headquarters in Amsterdam and Asia Headquarters in Hong Kong.

The projects included developing strategy, budget and schedule, building a team of local design, architecture and other construction trades, as well as providing creative direction and oversight throughout the entire process until each office was opened.

The mid-century modern design palette for Kids 2 offices was established through the development of the global headquarters in Atlanta. In order to bring a consistent brand experience from office to office, that same palette was replicated in both international headquarters. Various design elements from that country’s culture were infused into the overall design palette in order to give a more localized feel to each office.

roleS: Creative Direction | Design | Construction Project Management | Real Estate & Contractors Procurement
project components: Site Selection | Space Planning & Design Strategy | Architecture and Interior Design | Product Display System Design | Branded Environments & Signage | Photography | Office & Product Staging
amsterdam office
atlanta office
hong kong office