Send Conference 2021 was a gathering of nearly 10,000 believers from churches all over North America and numerous countries around the world. They came together to be inspired, challenged and learn how they could impact their own communities with a truly life-giving hope. The two-day event was hosted at Nashville’s famed Music City Center. The theme - “Together on Mission” followed a globally challenging 2020… a season where unity was truly needed. Content from every track, speaker, video and worship set pointed toward the singular conference goal of reminding believers of the one thing - the one mission that unifies us regardless of our background, preferences and viewpoints.
The brand design for the conference consisted of two primary elements: the theme's typographic treatment and the woven pattern. These were both designed to be intentionally versatile in scale and shape for a wide range of applications. The theme's type treatment was bold, but simplistic so that it could be versatile enough for overlaying the pattern and also containing the pattern. The simple angular “notches” complement the angles of the pattern while also allowing it to integrate into it and create depth.
