In 2017 NAMB wanted to modify their 5-story office headquarters to be more of a training center for leaders and ministries that NAMB serves. The fact that hundreds of guests would be visiting the building on a weekly basis meant that the guest experience, the brand design and the messaging throughout the building needed to be consistent and focused. Ultimately every aspect of the building experience needed to clearly reflect NAMB’s vision and values.
As the in-house Sr. Director of Creative, my role for this project included everything from creative direction for a team of internal and external designers to contributing design concepts, to consulting overseeing the creative strategy for interior design, building content and all branded environmental graphics.
